Well, it seems sales for retail giant Target have gone full Titanic, sinking to the bottom of the proverbial ocean after slamming into an iceberg of backlash due to their Pride Month collection. The company announced the negative turn in their sales figures on Wednesday. And you know what? It could not have happened to a better retail corporation. You go woke, you go broke. You’d think these companies would have learned from what happened to Bud Light, but alas, it seems that is not the case.
“Target’s quarterly sales sank for the first time in six years, falling 5.4% in the second quarter, which ended July 29, compared to the same period last year, the company said in its second quarter earnings report,“ the Daily Wire said.
“Online sales fell nearly twice as much, 10.5%, Target said. The company also said that the number of transactions and the average dollar amount of a transaction fell this past quarter. Target’s total revenue of $24.8 billion was 4.9 percent lower than last year, Target said,” the report continued. ”
Target, which is based in Minneapolis, stated that due to “recent sales trends” it has decided to lower overall sales and profit expectations for the entire year. Ouch. That’s got to be painful. However, it’s not likely the retail company will learn from their mistakes and stop agenda pushing. After all, businesses in this decade of the 2000s seem convinced they are to be engaged in some form of political activism. It’s totally possible to just focus on creating a quality or product or service, focusing on your customer, rather than being political.
Leave that to smaller, independent companies.
Here’s more from the DW report:
Back in May, Target faced backlash over its “Pride” collection, which included a kids swimsuit with a tag reading “thoughtfully fit on multiple body types and gender expressions.”
Target also featured LGBT-themed books aimed at young children,such as “The Pronoun Book” and “Bye Bye Binary,” a story about a “joyful baby” who “refuses to conform to the gender binary and instead chooses toys, colors, and clothes that make them happy.”
Target also featured an adult “Pride” collection, which included “tuck-friendly” swimsuits for men who identify as women to tuck their genitals, a t-shirt with the words “Queer Queer Queer Queer,” and a hoodie reading “Not A Phase.” The “Pride” merchandise quickly sparked calls for a boycott of Target on social media.
Target did eventually state it would pull some of the merchandise due to the backlash they caught that they allege was threatening the safety of their employees. They also took the “Pride” displays and moved them to the back of some of their stores instead of giving leaving them upfront.
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“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” Target spokeswoman Kayla Castañeda went on to say in late May.
That wasn’t were the issues for Target stop either. The company soon discovered that the designer of some of the “Pride” items also made products featuring Satanic imagery. Target’s stock prices went down 20 percent after the calls for a boycott were made. They have yet to bounce back.
Christina Hennington, the chief growth officer for the retail giant said that the sales were impacted by the “strong reaction to this year’s Pride assortment.”
“The reaction is a signal for us to pause, adapt and learn,” Hennington said.
Again, the point here is that people do not want to have the woke agenda shoved in their faces. They don’t want their kids exposed to some form of sexual deviancy by the rest of society. It’s something they want to talk about with their children on their own. And that’s precisely how it should be.
If Target wants to see things improve, drop the wokeness. Pretty simple solution, eh?