Woke is dying, ladies and gentlemen. In fact, I’d go so far as to say the wokeness that has invaded and infected our culture is being killed off by a super maximum strength dose of MAGA, which contains all the minerals and vitamin F — freedom — needed to send the ick right out the door. What evidence do I have in my possession to make such an assertion?
Try the new Apple AirPods Pro 2 commercial. I know what you’re thinking. An ad by Apple is proof that wokeism is going extinct? Yes, my friends. That is indeed what I’m communicating to you. I was just as shocked as you are now when I first came across the ad, which, by the way, contains a strong pro-family message. The ad, “Heartstrings,” actually treats the dad of the family with respect, which is highly unusual in our day and age.
Check out The Daily Wire for more details:
The two-minute commercial opens with a family unwrapping gifts on Christmas morning. The father, who sits on the couch while the family opens presents around him, is presented as having some level of hearing loss. The muffled sounds of wrapping paper and people talking around him help the viewer understand his disability.
Next, he flashes back through memories of his daughter growing up, with these small moments also heard through a muted lens. Then, the father puts in the AirPods and turns up the hearing aid feature, making the sound clear. He can hear his daughter singing and playing “Our House” by Crosby, Stills, Nash & Young on her new guitar as he experiences the same memories from her youth again, but this time hearing them clearly. The commercial ends as the father looks at his daughter with tears in his eyes.
As of Monday morning, the ad has pulled in a whopping 8 million views. It’s almost like people want to see the kind of content that doesn’t push a liberal agenda, but instead focuses on values and principles that appeal to all individuals instead of just one select group that makes up less than three percent of the population.
After sharing the clip on social media, Tim Cook, the CEO of Apple, wrote, “I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.”
“This is cool,” X owner Elon Musk responded.
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Plenty of other social media users pointed out how this ad signified a return to wholesome, effective advertising, which is a stark contrast to the woke Jaguar ad that generated a lot of negative attention last month. “Is Apple finally back to being non woke!?” another reply said. “Great commercial. Touching. Family oriented. Not woke!” another agreed.
“I’m stunned. Apple just released the single greatest pro-parenting ad in the history of American advertising. The pro-family cultural revolution is here. Watch. Try not to cry…” podcast host Benny Johnson stated.
“I don’t know what’s better. The commercial, or the fact that we pushed the culture back to sanity where woke companies are realizing their ideologies were rejected by the American people,” another user stated about the ad.