While we’re witnessing the beginning stages of a revival of common sense conservatism in many corners of our culture, including in Big Tech, Amazon, and even Disney — to a small degree — the folks over at Netflix are apparently all-in on the development of woke entertainment. When you look back at how the streaming giant produced a television series that was akin to child pornography, I guess we shouldn’t be surprised.
As the earnings call scheduled for the end of January grows closer and closer, Breitbart News decided to reach out to the investor relations team and ask them if they were going to defund DEI programs and produce more content that would be softer and more favorable toward President-elect Donald Trump or maybe even distance themselves from the Obamas. They declined to answer. A non-answer is sort of an answer, right?
Co-CEOs Greg Peters and Ted Sarandos’ apparent unwillingness to rebalance the company’s corporate scope stands in contrast to actions taken by Meta’s Mark Zuckerberg and Amazon’s Jeff Bozos. Meta shut down its biased fact checking program and added CEO of UFC and Trump supporter Dana White to its board. Amazon picked up the Melania Trump documentary. Before the November election, Bozos’ Washington Post refused to endorse Vice President Kamala Harris.
“It is clear Netflix programming buyers at all levels have gotten an order from the top, Ted Sarandos and Greg Peters, not to touch content that is friendly toward MAGA or Trump,” a producer with knowledge of Netflix’s political identity, went on to say. “Other studios and streamers have publicly made a fast shift but Netflix execs at all levels are obviously scared.”
Corporate shifts are common when political environments change. Just as DEI programs became popular after the 2020 Black Lives Matter riots that cost municipalities millions, companies like Lockheed Martin are announcing new government affairs personnel to work the incoming administration.
The refusal to answer or reveal their position concerning the incoming administration is buttressed with the streaming giant’s commitment to put $100 million of shareholder money into DEI programs, CNBC reported:
Netflix released a first-of-its-kind diversity study Friday to analyze the makeup of Netflix’s on-screen talent, as well as the behind-the-camera creators, producers, writers and directors. The report shows that the company has made progress, but still has more work to do to close diversity gaps. The company says it’s committing to an “inclusion lens” to its work, which co-CEO Ted Sarandos says means asking questions like, “Whose voice is missing? Is this portrayal authentic? Who is excluded?”
The company also announced the creation of the Netflix Fund for Creative Equity, which will invest $100 million over the next five years in organizations that help underrepresented communities train and find jobs in TV and film. Netflix also committed to releasing an update on this study every two years through 2026.
Netflix has been a bit wishy-washy over the years concerning its stance on political issues. They made some appeasements for conservatives by choosing to stand up for free speech and back controversial comedian Dave Chappelle and not censor his specials on their platform. It was this decision that helped the company get out of the financial ruin it experienced in 2022.
The streaming service’s stock price rebounded and experts project it to perform well into 2025. One of Netflix’s most anticipated projects this year is the release of a documentary on the Duchess of Sussex Megan Markle, who is an outspoken opponent of Donald Trump. Netflix will also continue to work with the Obamas and their production company. “Netflix is proud to partner with Barack and Michelle Obama’s Higher Ground Productions. Watch the acclaimed, award-winning movies and series they’ve brought to life,” the site advertises.
One likely reason for the continued dedication to woke programming and DEI initiatives is the political leanings of the company’s employees. Netflix co-founder Reed Hastings donated $7 million to Kamala Harris’ presidential campaign. Almost all of the company’s employee donations, which totals $4.4 million, went to support Democrats during the 2024 election cycle.
I guess Netflix still has not learned that “go woke, go broke” is not just a pithy statement. Maybe they once again need to learn this lesson the hard way.
"*" indicates required fields