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M&Ms Go Woke in The Name of “Inclusivity”

Commentary

Not to be left out and outdone by the rest of the woke crowd, M&M’s is announcing its new female purple “spokescandy,” which will sing and dance all while delivering a message of acceptance and “inclusivity.” 

“Mars is thrilled to debut the newest member of the M&M’s cast of characters to the world,” said Jane Hwang, global VP at Mars Wrigley, in a statement.

“There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self — our new character reminds us to celebrate what makes us unique.”

Okay, so has the world gone completely mad? Why does Mars Wrigley Corporation believe our beloved M&M’s must be rebranded, recolored, and toned down for the woke progressive mob? Perhaps, some of us enjoy our M&M’s while sitting on the sofa and unwinding from a hard day filled with progressives, wokeness, and more progressives. Why do we need our M&M’s to cave to the insanity as well?

Purple M&M’s were actually part of the standard color arrangement when the candy debuted in 1941, and they were replaced with tan ones in 1949. In 1995, fans voted to oust the beige M&Ms with blue ones. Mars has changed the colors of M&M’s candy several times throughout the years, including seasonal colors.

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But this new idea to bring back a retired color is all part of a push by Mars to make their animated candy characters “more inclusive,” and they hope to achieve this by dumping the  green “sexy girl” M&M character and replacing her with what they are referring to as a “more nuanced personality.”

 In January, Mars Wrigley stated that they intended to honor better its “global commitment to creating a world where everyone feels they belong, and society is inclusive” by changing the direction of its marketing and advertising strategies by making its characters a better fit for a “more dynamic, progressive world.”

In a tweet, Mars even hinted the two female M&M’s are intimate. Eww.

This is taking inclusivity and acceptance to an entirely different, ridiculous level. This is candy, folks. 

Mars added that the makeovers to their characters– past, present, and future – will also include an “updated tone of voice” to make people feel “inclusive, welcoming, and unifying” while toning down their previous tendency toward humor and wit. But I like humor and wit. Going woke ruins everything. With the introduction of the new purple character, there will also be a single release and a music video. 

Mars says the musical debut entitled “I’m Just Gonna Be Me” features saxophonist Grace Kelly, dance and choreography masters Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and “special appearances by the rest of the M&M’S crew including Red, Yellow, Orange, Brown, Blue and Green.” Where are these music videos premiering, and why have I never heard of them? Does anyone actually follow this madness?

It doesn’t end with the purple symbol of inclusivity. Mars also intends to introduce different shapes and sizes in their advertising, stating that some are tall and skinny, others are wide, and some are tiny. They plan to increase a sense of awareness and belonging around the world through candy. If candy was all it took,  we should have done this sooner. It isn’t as if we are on the verge of world starvation or anything like that, right? One truly has to wonder, is any of this necessary? How far we’ve come from the origin of M&M’s and why they were created in the first place. Now, they are representing marginalized populations.