The Kardashian clan found themselves in a minor fender bender Thursday night, once again thrusting the high-profile family into the limelight. The incident unfolded en route to a family affair celebrating Kylie’s latest venture, her alcohol brand ‘Sprinter.’
As Kylie Jenner pulled up at Catch Steak in West Hollywood for the brand’s launch bash, her chauffeur inadvertently bumped into her mom, Kris Jenner’s, $400k Rolls-Royce Ghost, as reported by TMZ.
The rear-end collision caused Kris’s license plate to nearly detach from the bumper as Kylie’s driver attempted to reverse. The ensuing commotion, captured on video, briefly overshadowed the excitement surrounding Kylie’s entrepreneurial endeavor. Nevertheless, the event carried on without further incident.
Kylie Jenner, the youthful mogul of the Kardashian-Jenner dynasty, has amassed a cosmetics empire and recently branched out into the alcohol industry with her Sprinter brand. It seems she’s following in her sister’s footsteps, as Kendall launched her own alcohol label with 818 Tequila back in 2021.
“SPRINTER DAY !!! 💙 we’re nationwide babbbyy @drinksprinter,” Jenner exclaimed on Instagram.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Kylie declared in a statement.
“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best-tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves,” she concluded.
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Kylie’s financial empire is estimated to hover around $680 million, primarily stemming from her cosmetics venture, Kylie Cosmetics, along with her earnings from social media and reality TV.
The event marked Kris Jenner’s first public appearance following the recent loss of her sister, Karen Houghton, just days before. Despite the somber circumstances, Kris was spotted smiling throughout the gathering.